CRITICALLY ACCLAIMED NEW DRAMA SCORES BEST EVER TIME PERIOD FALL PREMIERE IN WOMEN 18-34 AND WOMEN 12-34 AND SECOND-BEST-EVER IN FEMALE TEENS AND WOMEN 18-49
IN ADDITION, "JACK & BOBBY" ACHIEVES THE HIGHEST RATINGS FOR A SUNDAY FALL SERIES DEBUT IN ANY TIME PERIOD AMONG WOMEN 18-34, WOMEN 12-34 AND WOMEN 18-49
"JACK & BOBBY" SCORES +50% IMPROVEMENT OVER LAST SEASON'S TIME PERIOD PREMIERE IN WOMEN 12-34 AND +174% IN FEMALE TEENS
BURBANK, CA (September 13, 2004) - The WB's JACK & BOBBY scored a Presidential-sized victory among young women in its premiere. The critically acclaimed drama achieved a NEW ALL-TIME RECORD for a fall premiere on The WB in its time period (Sunday 9:00 pm) among women 12-34 (3.3) and women 18-34 (2.6). Additionally, JACK & BOBBY achieved The WB's BEST RATINGS EVER for a Sunday fall series debut in any time period among women 12-34 (3.3), women 18-34 (2.6) and women 18-49 (2.5) and the second highest ever in female teens (5.2).
"This is an outstanding debut for what is the most critically acclaimed new series of the fall," said Garth Ancier, Chairman of The WB. "A strong showing amongst young women is always a leading indicator of whether a show can be a hit for The WB and to achieve all-time records in these demos is a great start in establishing our next big hit."
JACK & BOBBY, which stars Christine Lahti, Matt Long, and Logan Lerman, also scored the network's second-best-ever ratings for a Sunday 9:00 p.m. ET fall premiere among female teens (5.2) and women 18-49 (2.5).
JACK & BOBBY improved over last season's time period premiere in six key demos, including all female demos. The show posted +50% growth in women 12-34 (3.3), +174% in female teens (5.2), +13% in women 18-34 (2.6), +19% in women 18-49 (2.5), +5% in persons 12-34 (2.3) and +32% in teens (3.3).
The premiere of JACK & BOBBY, which is from Warner Bros. Television and executive produced by Thomas Schlamme, Greg Berlanti, and Mickey Liddell, will air again on The WB Thursday night at 9:00-10:00 p.m. ET.