THE WB STEPS UP TO REWARD THE QUALITY DRAMA FROM EXECUTIVE PRODUCERS GREG BERLANTI, MICKEY LIDDELL AND THOMAS SCHLAMME
CRITICALLY ACCLAIMED NEW DRAMA ALSO WINS THE POPULAR VOTE IN UPSCALE HOUSEHOLDS
BURBANK, CA (September 29, 2004) - The WB has made a full-season 22-episode commitment to its highly acclaimed new drama JACK & BOBBY, making it the first new fall series from any network to be picked up for the full season. The announcement was made today by David Janollari, The WB's President, Entertainment.
"Great television doesn't come along every day, and that's why we're picking up 'Jack and Bobby,'" said Janollari. "It's a beautifully written, sophisticated show guided by Greg Berlanti, Mickey Liddell, Thomas Schlamme and Vanessa Taylor, with superb performances by an elegant cast led by the incomparable Christine Lahti and two of the most exciting young actors to come along in years, Logan Lerman and Matt Long. We are so proud to give the entire cast and crew a full-season pick-up, and the fact that it's quickly become an upscale program for advertisers is a huge positive for us."
The WB has long been synonymous with nurturing quality dramas, such as 7th HEAVEN, GILMORE GIRLS, ONE TREE HILL and BUFFY THE VAMPIRE SLAYER. JACK & BOBBY, from Warner Bros. Television, has received universal acclaim from the nation's top television critics and according to Nielsen Media Research, JACK & BOBBY has attracted an overwhelming concentration of upscale viewers with incomes over $100,000, making it a big hit with advertisers.
JACK & BOBBY has proven to be an upscale property for The WB, as the show's premiere delivered viewers in homes with household incomes of $100,000+ (143 index), viewers in homes with household incomes of $75,000+ (130 index), including adults 18-34 in those households (111 index), according to data from Nielsen Media Research. The strong upscale performance of the JACK & BOBBY premiere puts it in the company of other notable fall premieres with an the upscale skew (HHI $75,000+), including the premieres of "Law & Order" (123), "C.S.I." (122 index) and "C.S.I.: Miami" (123 index).
JACK & BOBBY stars Christine Lahti ("Chicago Hope") as an eccentric college professor and single mother to two boys - Jack (newcomer Matthew Long) and Bobby (Logan Lerman, "The Butterfly Effect"), one of whom grows up to be President of the United States in the year 2040. Set in the fictional town of Hart, Missouri, the series details the relationship and the people who shape their values and personalities as Bobby grows to become one of the greatest visionary Presidents in history. The most dominant force in their lives is their mother, Grace, who drives her younger son to his date with greatness.
Created by Berlanti & Vanessa Taylor and Steve Cohen & Brad Meltzer, JACK & BOBBY is executive produced by Berlanti, Mickey Liddell and Schlamme. Taylor and Andrew Ackerman ("Everwood") serve as co-executive producers.